Objective:
Elevate Coconut Grove as a destination for dining, shopping, and cultural experiences while supporting local businesses and preserving its historic charm.

Challenges:

• Declining foot traffic in the area, with competition from other Miami neighborhoods.

• Balancing modern branding with the Grove’s bohemian heritage.

Strategy:

• Launched an integrated marketing campaign focusing on storytelling and experiential events.

• Developed and executed high-profile monthly events and holiday celebrations to draw visitors.

• Built a robust social media presence, showcasing the neighborhood’s unique charm and offerings.

• Partnered with local businesses to create collaborative promotions and campaigns.

Results:

• Increased foot traffic and sales for local businesses by 20% over two years.

• Garnered significant media attention, including features in Miami New Times and South Florida Business Journal.

• Elevated the Coconut Grove brand, resulting in increased investment in new shops, restaurants, and residential developments.