Objective:
Establish a live/work arts district in Hialeah to attract young creatives, foster community engagement, and elevate the city’s cultural profile.

Challenges:

• Hialeah was traditionally known as an industrial area with limited appeal for young professionals and creatives.

• Lack of existing cultural infrastructure and awareness of the potential for an arts district.

Strategy:

• Co-founded the Leah Arts District in 2015, securing public and private partnerships.

• Designed and implemented a strategic marketing plan to attract creatives and visitors, leveraging social media and PR.

• Collaborated with artists to create vibrant murals, transforming industrial facades into public art spaces.

• Organized high-impact launch events featuring live art, music, and food trucks, creating a buzz in the local and national media.

Results:

• Secured sponsorships from major brands to fund murals and events.

• Achieved significant media coverage in outlets like Miami New Times and NPR.

• Attracted hundreds of visitors to events, revitalizing the area's perception and creating a sustainable arts community.

• Positioned Hialeah as a cultural destination, increasing business and community investment in the district.