Objective:
Amplify Mayor Daniella Levine Cava’s initiatives and leadership through digital storytelling, fostering trust and engagement with Miami-Dade residents.

Challenges:

• Addressing diverse audiences in a multicultural county with unique needs.

• Navigating the challenges of government communication in a rapidly evolving digital landscape.

Strategy:

• Implemented a cohesive digital strategy across Instagram, Facebook, Twitter (X), LinkedIn, Threads, NextDoor, and YouTube, focusing on accessibility and relatability.

• Produced and edited original video content highlighting key initiatives, including environmental resilience, housing, and equity.

• Coordinated high-visibility campaigns such as "Promises Kept, Progress Made" to highlight Mayor’s first-time accomplishments.

• Leveraged analytics to refine messaging and optimize content for audience engagement.

Results:

• Increased Mayor Levine Cava’s social media engagement by 35% year-over-year.

• Enhanced public awareness and support for critical programs, such as anti-violence funding and housing initiatives.

• Successfully positioned the Mayor as a leader in equity and innovation via social media storytelling.